Talking About Brands: Building Your Own Story

A brand means nothing to people without a story. Without that very human framework to hold it together, a brand is just a collection of taglines, colors and graphics. The human mind wants to make sense of it, and in lieu of a

Talking About Stories: Building the Wildix Brand

Take a minute and think about your favorite brand. Do you like it for its products? Its price point? Its extra features? Or do you choose it time and time again because you feel connected to the brand? Because you trust it?

The cost-of-living crisis is creating pressure, but there are opportunities to sell your PBX systems

Communication can be glamorous — think about Apple or Whatsapp — but most importantly, it’s vital. And without services such as Wildix, businesses would fall apart, unable to communicate. But the cost-of-living crisis is putting pressure on businesses worldwide, with inflation soaring across

How the Cloud Can Unify Marketing Efforts

Successful marketing campaigns are almost always the result of team efforts. To succeed at positioning — pitching your business to fulfill one highly specialized customer need — you typically need a department full of marketing professionals, so as to create a high volume

Be Set for Success through Positioning

The incredible power of branding is the ability to make customers automatically connect a specific desire to a particular company. But what’s more incredible still is how distinct these desires and their associated brands tend to be.

Sparking Desire: Captivate your customers by telling stories

We sell PBX systems, often in the cloud—and the cloud isn’t something that you can touch. But let’s talk in terms of tangible products that you can touch with your hands. That way, I can explain where to focus your marketing so you

If You Were the Customer, Would You Buy from Yourself?

Why becoming a local authority on Opex systems will help you crush the competition How do you get a customer to choose you over your competitor, or over the dreaded “no-decision” decision? By now you probably know that marketing isn’t about buying ad

Advising the gold digger to go look for gold in a bank!

Finding NEW clients by looking for them in the right place without spending a great deal of money. How frustrating is it when you hear your wonderful ad on the radio and you intensely watch your phone on your desk waiting for it

Your target is the dictator of your activities

Over the years, I’ve studied, put into practice and questioned a great number of activities that were aided and assisted by books, courses and consultations. Some actions worked, others not so much. Today, I would like to share with you the teaching that

Wildix Has Always Believed in Dreams

The story of 4 children who got to realize their dream. Dreams are the basis of our aspirations and must be cultivated tenaciously. It is by following dreams that the most innovative companies are born, and this is why Wildix has decided to

How to substitute a working PBX with a new one

I know of companies who sell insect screens during the winter. Sure, when demand is not urgent, one has the time to plan an investment well. Did you ever “curse” yourself because had you decided to take measures earlier for a verification or

The three keys to Marketing: Sharing, Collaborating and Communicating

As you may already know in recent years’ companies, have begun to undergo radical changes in their organizational structures. Technology is making it possible for companies to break away from their normal vertical department or functional work silos and become more horizontal and

What is WebRTC and is it safe?

What is WebRTC? There has been much talk about it, but perhaps it is not all that clear, what is WebRTC and how does it work? WebRTC means Real-Time Communication via the web, or rather the possibility of being able to chat, make

What is Real-Time Communication?

What is Real-Time Communication? Simple, one example is enough to explain. An email is NON real-time communication, a phone call is real-time communication By definition, real-time communication is any form of telecommunication through which all users are able to exchange information instantaneously or