Emiliano Tomasoni, Author at Wildix Blog

Talking About Stories: Building the Wildix Brand

Emiliano Tomasoni — Fri, 19 May 2023 14:12:51 +0000

Take a minute and think about your favorite brand. Do you like it for its products? Its price point? Its extra features? Or do you choose it time and time again because you feel connected to the brand? Because you trust it? Maybe that trust is because of a good experience. You only take your …

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The cost-of-living crisis is creating pressure, but there are opportunities to sell your PBX systems

Emiliano Tomasoni — Mon, 08 Aug 2022 14:15:17 +0000

Communication can be glamorous — think about Apple or Whatsapp — but most importantly, it’s vital. And without services such as Wildix, businesses would fall apart, unable to communicate. But the cost-of-living crisis is putting pressure on businesses worldwide, with inflation soaring across many economies. It’s powered, of course, partly by the conflict Russia started …

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How the Cloud Can Unify Marketing Efforts

Emiliano Tomasoni — Mon, 15 Mar 2021 08:00:56 +0000

And what your company stands to gain Successful marketing campaigns are almost always the result of team efforts. To succeed at positioning — pitching your business to fulfill one highly specialized customer need — you typically need a department full of marketing professionals, so as to create a high volume of materials and spread them …

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Be Set for Success through Positioning

Emiliano Tomasoni — Mon, 11 Jan 2021 08:19:26 +0000

Why your business needs its own devoted spot in your customer’s mind The incredible power of branding is the ability to make customers automatically connect a specific desire to a particular company. But what’s more incredible still is how distinct these desires and their associated brands tend to be. For one example, consider Red Bull. …

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Sparking Desire: Captivate your customers by telling stories

Emiliano Tomasoni — Fri, 18 Oct 2019 09:14:18 +0000

“I ended up buying the right one.” “But didn’t you say the other one had more pixels?” “Yes, but this one won me over in the end.” We sell PBX systems, often in the cloud—and the cloud isn’t something that you can touch. But let’s talk in terms of tangible products that you can touch …

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