If you’re not on LinkedIn, you’re only halfway there

You have a free tool to do more business. It’s up to you whether you want to use it or not. I have already told you about it several times, but I will never tire of repeating it: being on LinkedIn, from a

Social Selling: Selling in the Digital Era via LinkedIn

Let’s start out by dispelling a myth: LinkedIn isn’t really about selling.  Or better said: just being on LinkedIn isn’t enough to get you more sales.  Lately, all around Europe there’s been plenty of talk about social selling, mostly referring to LinkedIn and

PERSONAL BRANDING? I DON’T NEED IT, AND I DON’T HAVE TIME

Why you must engage in Personal Branding to better manage your business When it comes to Personal Branding, there’s a lot of skepticism out there. The term itself is often misunderstood. So let’s begin with a quick definition. In a nutshell, Personal Branding