The incredible power of branding is the ability to make customers automatically connect a specific desire to a particular company. But what’s more incredible still is how distinct these desires and their associated brands tend to be.
One of the old ways of thinking about business that’s still haunting us today is the question of how we should interact with the environment while operating a company. In the past, businesspeople saw this as a dilemma; we believed that we had
Out of all the telecom terms out there, the one I like emphasizing more than any other is the acronym of MSP: Managed Service Provider. The reason why is that being an MSP means you do far, far more than just pass tools
As a Wildix Partner, you have access to a wealth of marketing information, assistance and assets. With all of these tools at your fingertips, are you taking full advantage of these resources to boost your marketing efforts? Take a look at the marketing
Studies have shown that now more than ever, working from home has become a viable option for companies around the globe. As more and more companies start to return to a physical office, many employees are being allowed to work from home a
You have a free tool to do more business. It’s up to you whether you want to use it or not. I have already told you about it several times, but I will never tire of repeating it: being on LinkedIn, from a
The new technology that every business needs to stay competitive There’s a big issue with how many businesses run their websites, and it’s something that you need to be talking to your clients about right away. The problem is that for customers nowadays,
Those who have been in business for more than ten or fifteen years can still remember the days when companies (especially small businesses) filed customer contacts in spreadsheets on their PCs. What a waste of time that was! On top of having to
What device do you want in your home and how do you manage the balance of working in the home environment? Now that the future for offices containing the majority of the companies staff seems even more uncertain, a viewpoint that has been
Establishing the current state of your marketing can seem like a huge, overwhelming task, especially if your company doesn’t have anyone dedicated to a marketing role. So what do you do when you know you have to do something? Fear not, because with
In facing the challenges ahead in tech, women continue to drive the industry forward through leadership, innovation and a perpetually courageous spirit. At Wildix, we’re getting to know examples of these inspiring figures with our ongoing “Women in Tech” column. For this feature,
The MSP’s New Enemy and How to Beat Them For today’s MSP, the road to success is long, bumpy and full of suspicious hitchhikers who’ll rob you the second you let them into your car. This isn’t anything I haven’t said before. I
Activating smart working in a company in just one working day — is it technically possible, or it is just another marketing trick? In the recent weeks and months, due to the COVID-19 outbreak, many companies around the world have been struggling to
Now more than ever before, employers are asking their staff to work from home. While at first glance there’s nothing better than smart working, we also know there are many pitfalls when it comes to working out of a home office. That’s why
I have a question for anyone running an MSP or Telecoms Business: Do you believe in marketing? For many, the answer is they don’t. Perhaps you think that marketing is outside your regular duties, that it’s too complicated to handle or even that
Remote work is no longer a temporary solution — it’s the future. Cloud computing and digital collaboration tools
Manufacturers are discovering that outdated communication systems are holding them back from reaching their full
Law firms are facing increasingly complex communication challenges. As client expectations rise and cases become more
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