Appreciating Your Overlooked Assets

Why an Existing Customer Base is a Partner’s Top Priority When businesses look at a cloud-based communications solution like Wildix, I often hear them try to gauge its value with a familiar question: “How will this help me generate new leads?” Frankly, asking

In 2020, We’ve Just Discovered Smart Working

We only realize the value of the things we take for granted once we lose them. Out of all these, perhaps it’s health that claims the top spot. That’s why it’s now, in these times of emergency from the coronavirus, that we’ve rediscovered

Wildix WebRTC Solutions Give Value-Adding Services to Channel Partners

During the last decade, a wide variety of cloud solutions have been created by numerous different providers, bringing multiple solutions to the market. If we look at the UCaaS sector, many of these suppliers have chosen the over-the-top (OTT) model, following other cloud

Earning Trust: An Essential Start to Any Sale

Suppose, when starting the day at your office, you notice an employee hasn’t come in yet. Let’s say his name is Dave. You, the manager, got in at 8. Pretty soon, it turns to 9, then to 10 o’clock. Still no Dave to

Travel Guide UCC Summit – Barcelona

With the UCC Summit just around the corner, we’ve been thinking a lot about Barcelona, also known as Condal City.  Wildix Partners from all over Europe will gather for the premiere event of the year, the UCC Summit which will take place at

7 Free Marketing Tools You Can Start Using Today

In the age of digital marketing, it can be hard to know where to start to make your brand stand out online. Whether you have a fully-staffed marketing department or you don’t have anyone dedicated to your company’s marketing, it can often feel

Travel Guide For Dallas UCC Summit

With the UCC Summit in Dallas, Texas right around the corner, we’ve been doing a lot of thinking about the Lone Star State. Partners from across North America will congregate at the Glass Cactus at the Gaylord Texan for the premiere Wildix event

Sparking Desire: Captivate your customers by telling stories

We sell PBX systems, often in the cloud—and the cloud isn’t something that you can touch. But let’s talk in terms of tangible products that you can touch with your hands. That way, I can explain where to focus your marketing so you

HOW TO COMPETE AGAINST MICROSOFT TEAMS

Recently released in 2017, Microsoft Teams is storming the market space, currently with 13 million weekly users, and now one of the biggest workplace chat apps, surpassing Slack and Google Hangouts. Increased growth of Teams is causing uncertainty to some Vendors who recognise

Social Selling: Selling in the Digital Era via LinkedIn

Let’s start out by dispelling a myth: LinkedIn isn’t really about selling.  Or better said: just being on LinkedIn isn’t enough to get you more sales.  Lately, all around Europe there’s been plenty of talk about social selling, mostly referring to LinkedIn and

Your technicians: a money-making machine?

Maybe you don’t know this yet. But in your company, you have an extraordinary resource that will allow you to increase your revenues without any crazy efforts… and it isn’t your salespeople. As you may have guessed from the name of this article,

IT SALES: the number that matters more than the price

When trying to close a deal, many sales representatives find themselves up against a huge obstacle… Price.  Millions of sales fail every day because according to the customer, “it’s too expensive.” The seller tries to rationalize the lost sale, saying that the customer

Do You Really Need to Discount to Close a Sale?
The answer, obviously, is NO. Here’s why…

A few days ago, I got a call from a Partner. “Hi Cristiano, how are you? I have an appointment with a very important potential client for large installation. What kind of discount can I give them?”

If You Were the Customer, Would You Buy from Yourself?

Why becoming a local authority on Opex systems will help you crush the competition How do you get a customer to choose you over your competitor, or over the dreaded “no-decision” decision? By now you probably know that marketing isn’t about buying ad