Wildix Blog

Why Communication Data Is Becoming Your Next Competitive Advantage

Robert Ramshaw — Thu, 18 Jun 2026 15:00:37 +0000

Every day, your sales and support teams are sitting on revenue insights they never capture. Customer objections. Buying signals. Competitor mentions. Upsell opportunities. Friction points. They all happen inside conversations, including calls, chats, video meetings, and customer interactions, and then disappear the moment the conversation ends. For most MSPs, that data never makes it into Salesforce, never …

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Stop Guessing, Start Knowing: Turning Your CRM into a Strategic Asset

Bethan Harper — Wed, 17 Jun 2026 09:43:12 +0000

Your CRM knows a call happened, but it doesn’t know what was said Whether it’s Salesforce, HubSpot or another platform, most sales teams invest significantly in their CRM. Businesses configure pipelines, build out custom fields and train their teams to use the platform consistently. So, the system is there, the data should be there, and in …

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Teams and Visibility: How to get clearer insight into your sales team’s conversations

Bethan Harper — Wed, 27 May 2026 07:02:46 +0000

Most sales managers will recognize the moment at the end of a difficult quarter where a deal that should have closed didn’t, and the post-mortem conversation arrives at a familiar sticking point. But, it’s often unclear which call went wrong, what was discussed or where things shifted. It’s not necessarily a reflection on the team …

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Turn Every Conversation into Revenue: The Rise of AI‑Powered Sales Intelligence

Rob Loakes — Tue, 28 Apr 2026 12:14:28 +0000

Artificial intelligence is everywhere right now. From boardrooms to sales teams, every organisation is exploring how AI can improve productivity, reduce costs, and enhance customer experience. But behind all the noise, one question matters more than anything else: Where is AI actually delivering real business value? Across the UK and Ireland, particularly among MSPs and system integrators, the …

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Is Your Business a Liability? Standard UC is Failing the Searchable Accountability Test

Bethan Harper — Mon, 13 Apr 2026 14:18:25 +0000

You record every call, but you’re still at risk Most businesses in regulated industries believe they have compliance call recording covered. The system records calls, stores the files, and if an auditor calls or a client disputes a conversation, you have the recordings. But having a recording and being able to find the exact sentence you …

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