A go-to-market strategy is simply a business plan to launch a new product to market. However, there are numerous pitfalls that businesses can fall into when planning their GTM strategy, and it’s these pitfalls that can cause a business to fail. This means
Jack of all trades and master of none, goes the phrase. There are equivalents in other languages: Hungarian has “Egy fenekkel nem lehet ket lovat megulni” (you can’t ride two horses because you only have one butt) and Portuguese has “O homem dos
As a managed service provider (MSP), your livelihood is tied to the tech and communication needs of other businesses. But in the US alone, 50% of businesses don’t even know that MSPs exist. This is a major hurdle new and established MSPs need
Forming a partnership with a vendor can be a daunting task. It’s not just about picking a product, signing a contract and reaching out only when there are issues, you need to choose a company that you can work closely with. Someone who
Your business is built on what you know. From the services you provide to being sales savvy, your knowledge is an intrinsic part of your offer, distinguishing you from your competition. But it can be hard to set aside the time for training,
A brand means nothing to people without a story. Without that very human framework to hold it together, a brand is just a collection of taglines, colors and graphics. The human mind wants to make sense of it, and in lieu of a
Take a minute and think about your favorite brand. Do you like it for its products? Its price point? Its extra features? Or do you choose it time and time again because you feel connected to the brand? Because you trust it?
Modern marketing plans are incomplete without a social media strategy. Yet at Socialnamic, we see many companies dive into social media without just that — a strategy. Instead, they view it as more of a pastime than as a real source of business.
Times are hard in the unified communications (UC) and wider tech world right now. Unprecedented growth during the pandemic led many companies to expand and accrue debt, with the assumption that post-pandemic revenue would continue to increase. But as businesses reduce their tech
Whether you love them or loathe them, influencers are here to stay. In 2022, platforms such as TikTok, LinkedIn, Instagram and Facebook are all expecting some increase in ad spend on their platforms, and the technology and electronics sector is driving much of
Happy New Year! Now that the ball has dropped, the clock chimed and the firework displays are over, it’s time to ensure we start 2023 off on the right foot. While personal resolutions are usually at the forefront of our minds just two
Take a minute and think back to over two years ago, to the start of the pandemic. Suddenly we couldn’t work, study or even meet people the same way as before. Locked in our homes, the internet became our main source of contact
Price increases suck. We’ve said it. But they are a function of modern society: prices always go up. The UK’s pound is called a pound because it referred to a pound of silver — admittedly a very, very long time ago. The Big
Communication can be glamorous — think about Apple or Whatsapp — but most importantly, it’s vital. And without services such as Wildix, businesses would fall apart, unable to communicate. But the cost-of-living crisis is putting pressure on businesses worldwide, with inflation soaring across
Remote work is no longer a temporary solution — it’s the future. Cloud computing and digital collaboration tools
Manufacturers are discovering that outdated communication systems are holding them back from reaching their full
Law firms are facing increasingly complex communication challenges. As client expectations rise and cases become more
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Wildix UK Limited
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Wildix Inc.
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