Knowing the Market: Why Your Customers Need SMS and MMS

Depending on where you live, SMS is, surprisingly, still king. While it may seem odd given the number of professional UCaaS solutions and free messaging tools such as WhatsApp, WeChat and Facebook Messenger, there are some compelling reasons businesses and individuals continue to

Salesforce and UCaaS: Why You Should Integrate Your CRM

People buy from people. In an increasingly competitive climate, the difference between a sale and a lost opportunity comes down to one thing — your relationship with your customers. As a result, customer relationship management (CRM) software has become a cornerstone of effective sales.

Conference Call vs. Meeting: Which Is Better?

In the days before the pandemic, choosing how to organize meetings for most office-based businesses was simple. If you needed to get your team together, you could quickly book one of the on-site meeting rooms. And if you needed to involve decision-makers from

Moving Away From Your Values: Have Big Vendors Spread Themselves Too Wide?

Times are hard in the unified communications (UC) and wider tech world right now. Unprecedented growth during the pandemic led many companies to expand and accrue debt, with the assumption that post-pandemic revenue would continue to increase. But as businesses reduce their tech